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Our latest thinking from across the Agent3 Group.

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Reflections on B2B Ignite USA

Reflections on B2B Ignite USA

Clive Armitage

June 08, 2021

Good things can also come to those who can’t wait – introducing Agent3’s Fast Start package

Blog • Liam Jacklin

Good things can also come to those who can’t wait – introducing Agent3’s Fast Start package

A bottle of vintage wine, an aged cheese…there are many things in life that are worth the wait and, to marketers, a great ABM campaign is one of...

You bought all that marketing automation functionality – why aren’t you using it?

Blog • Phil Marshall

You bought all that marketing automation functionality – why aren’t you using it?

The global marketing automation market size was valued at $4.06 billion in 2019 and is expected to reach a whopping $8.42 billion by 2027[1]. ...

4 ways the role of the CMO has changed as a result of the pandemic

Blog • Greg Salmon

4 ways the role of the CMO has changed as a result of the pandemic

If Covid-19 has one legacy for anyone in business, as runs the well-worn narrative, it will be that it accelerated the shift to a digital-first...

Quality, rather than quantity – 3 steps to creating measurable outcomes with lead generation into key accounts

Blog • Jamie Hallitt

Quality, rather than quantity – 3 steps to creating measurable outcomes with lead generation into key accounts

There’s a well worn belief in sales and marketing in B2B technology brands that, the more leads you put into the top of the funnel, the more...

You’ve got your lead, so now what? Three steps to taking a form fill and turning it into a sales-ready lead

Blog • Phil Marshall

You’ve got your lead, so now what? Three steps to taking a form fill and turning it into a sales-ready lead

Google ‘sales and marketing alignment’ and the results will confirm what most people in the B2B world know only too well; the disconnect between...

Top tips for optimising your Marketo forms

Blog • Cassie Holmes

Top tips for optimising your Marketo forms

Forms are important. Just one of the key tools for generating new leads, their effectiveness plays a huge part in your overall database...

Harnessing the power of ABM to drive demand gen that delivers

Blog • Liam Jacklin

Harnessing the power of ABM to drive demand gen that delivers

Agent3 was founded on the firm belief that the power of data, technology and content (the three agents of change in modern marketing) combined...

Get the most out of Marketo with our Automation Audits

Blog • Phil Marshall

Get the most out of Marketo with our Automation Audits

Those with a good memory may recall that, about a year ago, we asked you to imagine winning the lottery and deciding to buy yourself a Ferrari, but...

Customer Lifecycle Marketing: is this the new ABM?

Blog • Peter Lundie

Customer Lifecycle Marketing: is this the new ABM?

I am increasingly seeing B2B marketing leaders talk about “Customer Lifecycle Marketing” (CLM) which defines all the strategies that businesses...

Women Who Lead: Brick by Brick

Blog • Jen Singh

Women Who Lead: Brick by Brick

This year the theme for International Women’s Day is #choosetochallenge. From the moment I first heard this, I started to think about the ways I...